WHEN DOES IT MAKE SENSE TO FINALLY USE A PRACTICE CONSULTANT AND COSMETIC PATIENT MARKETING, SPECIALIST… ESPECIALLY IF YOU’VE TRIED EVERYTHING ELSE IN THE PAST? https://www.entrybiru.com
If you’re even considering hiring a consultant then it probably makes sense to hire the RIGHT consultant assuming you’re crystal clear on what you are wanting to accomplish and here’s why…
You’re probably closer to winning than you might think.
You already did the hard part.
You put the blood, sweat, and tears into the tough training, setting up your practice, and building a reputation.
You already are dedicating energy, time, and money to improve.
You may not realize it, but that already makes you part of a fraction of 1% of the entire world who even has the discipline to do what you’ve done already.
It might seem like you’ve tried everything and failed but in reality, you’re at the 85-yard line.
Everybody knows and agrees that having a GOOD coach is critical to success:
You already know…
How valuable it is to know what successful practices do rise above their competitors;
How a new perspective can shed light on the practice gaps you’re not seeing;
How having a road map to lead you through the maze of practice-building
saves you countless hours and wasted time and money making mistakes…
BUT, there’s a problem…
Actually, there are several…
First of all, good consultants are extremely expensive but generally regarded as worth it.
The problem isn’t necessarily in the cost.
The problem is how do you know the consultant can actually help you?
How do you know that it even makes sense for you to hire a consultant in the first place?
How do you know even if the consultant may have a great track record for helping other aesthetic practices, how do you know they are going to be able to help YOU specifically?
First, let’s find out if it even makes sense for you to hire a consultant in the first place.
DOES IT MAKE SENSE FOR YOU TO HIRE A CONSULTANT?
STEP 1: GET CRYSTAL CLEAR ABOUT THE PROBLEM BY IDENTIFYING THE ISSUE.
I want to be “successful” isn’t really a goal. Be specific.
We need to understand exactly what it is you want.
Do you know want to attract more cosmetic patients? If so, how many, by when?
Do you want better conversions? If so, by how much and by when?
Do you want better online reviews?
Do you want more word-of-mouth referrals?
Do you want more professional staff representing you? If so, how many and in what positions to make the biggest impact on your bottom line?
STEP #2: IDENTIFY WHAT DOES NOT WORK AND STOP DOING IT.
The idea that one thing is going to work for everyone is just silly.
Every single aesthetic practice is different.
They think differently. They have different needs.
That’s why finding the RIGHT consultant with a tailor-made program specifically for you makes the most sense. Think about this…
We make plans, we get motivated, we start taking action and then we stop.
Have you tried every ninja shiny object Internet trick and you STILL don’t have the results you want? Guess what?
That probably isn’t the answer… or the entire answer.
Have you tried mass advertising campaigns aggressive advertising salespeople pressured you for, saying this will make you a celebrity?
Again, That probably isn’t the answer… or the entire answer
It doesn’t mean the Internet and salespeople are bad, it just means it’s not for you.
Sure, they’ll help a little but that’s not enough. Something is missing.
They are NOT going to take you to the 100-yard line or else, you would already be there.
STEP 3: UNDERSTAND YOU CAN’T DO IT ALONE.
Think about it, as a cosmetic surgeon in private practice, you most likely feel alone a lot of the time.
Like you are the only one who really cares about the health of your practice.
Like nobody around you understands the pressure of running a cosmetic surgery practice in today’s world.
You are not supposed to be alone.
We are all supposed to collaborate and work together to solve problems.
Very few breakthroughs in the history of mankind have ever been achieved by one person alone without help.
Even Einstein had help (his wife was a very good mathematician he consulted with a lot).
If you are clinging to the belief that you can do it yourself, then you should NOT hire a consultant.
However, if you want to collaborate with someone who “feels your pain” and has the answers, then this is for you…
HERE’S EXACTLY HOW I CAN HELP YOU:
First of all, I’m not like other consultants in our industry.
I don’t include fluff or any filler.
I don’t include untested processes and “theory” strategies – just the actual tested strategies I have used in aesthetic practices and with my own clients.
The tools are simple to learn.
Learning them is not the issue. I have taught these tools for 17 years in my Webinars, medical conference courses, and speaking engagements.
It’s applying the materials that can get more tricky. It’s when you take the ideas and put them to work in your practice that you might have some bumps in the road.
I know I can help you. Usually, it’s just a few tweaks that get you from missing the mark or the exact results you’re wanting.
I have used these exact processes and tools to help hundreds of other cosmetic surgeons and their staff to attract more patients, convert more consultations and build a successful aesthetic practice built on solid business principles.
IT’S MORE THAN JUST CONSULTING.
It’s a system for feeling the peace of mind every day, consistently.
I’m not talking about feeling better for a few minutes.
I’m talking about feeling better all day and every day.