Any auto sales training instructor can tell you that a customer already knows what they want before they ever hit the lot. There are five things that they need answered before they actually purchase a car and they look to you as their salesman to answer these questions. They want you to convince them that they are looking at the right car, with the features they want, for a bargain price, on the right lot and at the perfect time. Wow! They sure don’t want much do they?

Once a customer has picked out a car, they will usually linger around it opening doors and looking underneath it. This is your cue to reassure them that they have chosen the right car for their needs. Everyone wants to be reassured they are making the right purchase. There are some who will switch cars thinking they would rather have one with more or less features. Your job is to reassure them that “this” is the right car for them.

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