With a shared library, you’ll be able to see and customize a list of elements that can be shared between campaigns, such as “audiences”, “budgets”, “negative keywords” and “URL options”. In “conversion tracking” you’ll be able to create a tracking code called a “universal event tracking tag” that you can add to your website in the “UET Tag” section.

You’ll just have to create it by hitting the “create UET Tag” button and then adding it to your business website code. Now in the “conversion goals” section, you can define user activities in your website to track using your UET tag. Finally, in the “bulk operations” section you’ll be able to filter data and make changes across multiple accounts from one place.

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